Hi there, I'm Abolfazl And...
Four years of studying industrial design at Iran university of science and technology changed my perspective, not only on the subject itself but also on how our society is altering us. The initial interest in styling and making products aesthetically desirable in my first year soon changed by realizing how powerful of knowledge I have gained, from which I can have an impact on society, change behaviors, and save lives.
I realized that I have a responsibility to further explore the future impact of my human-centered design in a vast community, A Bigger picture of designing for individuals in a social context.
Thinking of human living in a society is the primary context of my ideas. I believe it is a faster approach towards spreading a product between users, as well as killing many problems in their infancy, changing practices, behaviors, and preventing rather than curing. These ideas revolve around four criteria.
Responsibility, as the essence of being a functional member of a community. A duty to have a positive impact on all individuals.
Sustainability, not as a stage or an ending point, but a process, unnoticeably altering behaviors towards our environment.
Technology, as a crucial raw material that needs humanizing as much as possible, based on our needs, emotions, and ethics.
Morality, as the savior of humanity and meanings. The foundation of our attitudes that affects our culture, behaviors, and future.